5 Tips for A Creative Retail Branding and Design Strategy

Quality retail branding is meant to connect businesses with customers in a way that builds trust and desire in the consumer for the brand and their product. Branding has been around since ancient times (from Roman columns to Chinese stamps), but modern commercial branding is a new phenomenon. People are more involved with brands than ever, locally and globally, to the point where two golden arches are immediately recognizable by almost everyone around the world, without any words in the picture.

In the complex world of retail, which is composed of multiple elements and disciplines, a consumer can see connections, or a lack of connections, between all the different aspects of retail at a glance. And that is where design comes in. Retail branding and design aims to create a harmonious and holistic schema out of all of the elements of retail, from personnel to product presentation. Design is not just about looks, but about function. Without a good branding and design strategy, retail stores are a mishmash of unrelated ideas that can confuse and put off potential customers.

Design your layout based on traffic flow:

When customers enter the store, where do they look? Which way do they go? Position your best products in areas where customers are more likely to notice them. Pedestrian traffic is often influenced by vehicular traffic. That is, in areas where people drive on the right side of the road, in-store traffic patterns tend to move in a clockwise pattern. Use these patterns to your advantage.

Create a focal point in your visual displays:

Don’t just bring attention to anything and everything in the store, but draw customers in by featuring one item prominent, whether that’s in a window display or in the middle of your store. Strategically position lights and other items to point to your featured product and avoid distracting customers by putting equal weight on too many items at once.

Make window effects:

Windows make small spaces look larger and more inviting. Creating windows in the walls separating two rooms can give the entire building a more airy ambience, or creating visual illusions of windows such as white panels or drapes around mirrors, can also create a window effect, increasing the feeling of light and movement, especially if you are in a small space.

Avoid clutter:

Clutter feels noisy and uncomfortable for customers. Don’t overload your customer’s visual circuits with signs and patterns and displays galore. Instead, use neutral colors for larger items and accent the space with smaller items with brighter colors, and do not place your merchandise too closely together.

Use lighting to your advantage:

Lighting is important in any shop, and especially so in small corners. Make sure that your store is well lit, or else you will not be making good use of your space – customers don’t usually prefer to wander into dark, shadowy areas, so any merchandise displayed there will not receive a fair consideration. Use a combination of different lights to keep the space illuminated and to add variety and interest to the space.

If You Are Travelling Overseas This Year Then Here Is How To Find Cheap Holiday Car Rental

When you want to hire a car for a holiday, you are likely to look for an option that will allow you to spend less. This is the reason why many people like it when they get cheap holiday car rental. They know that by finding cheap holiday car hire, they will save a lot of money which they can then use to make their holiday experiences even better. However, what you need to know is that unless you hire the most suitable cars, your holiday will never be as good as you want it to be.

Be careful when choosing a company to hire cars from. What should not escape your mind is the fact that unless you choose a reliable company, you will be more likely to end up with many problems. Although there are many companies that rent out cars, what is obvious is that not all of them can be trusted. You therefore need to know how good each one of the companies is before you decide to use their services. For example, find out the type of cars that they have, how long they are willing to rent them out and how much they charge for this.

Another important thing is to know if you are allowed to rent from them. This is because there are some companies that will restrict people from hiring their vehicles. For instance, a company may not allow you to get cheap holiday car rental if you have a bad credit score. Others may not agree if you are going to use the cars beyond the geographical limits that they specify. However, the good thing is that there are other companies who will provide cheap holiday car hire without bothering too much about your credit score or how far you intend to go in their vehicle.

You also need cars that are in a good condition. They should be well serviced and ready to be used immediately. Just because you are getting them at cheaper rates does not mean that you should be provided with cars that are too difficult to use. Remember that a person going for a holiday needs to be comfortable all the time. This will not be possible if you do not receive a vehicle in good condition. You also should ask them for things such as insurance. Let them tell you if they will be paying for it or if they expect you to meet the costs of insurance for the period over which you will be using the car.

Since one cannot tell exactly how much cheap is, you need to ask them to state how much you are expected to pay. There is a wide variation in the amount of money that a client can pay for cheap holiday car rental. This depends on the costs that the companies incur and many other things. If you have the time, you can compare prices from several companies in order to know which one offers the most affordable services. This can be done online for faster results.

Enjoy Cheap Holiday Deals to Hammamet With Your Family Today

Cheap holidays deals to Hammamet, or anywhere else for that matter, are difficult to come by these days. When you find an amazing deal that allows your family holidays to Hammamet to happen without returning you home with empty pockets and bellies, then you've found a deal worth holding on to. Just remember not to spend all the money you save on travel at the local markets in Hammamet.

When it comes to shopping the local markets Hammamet has to offer, be sure that you are willing to haggle for a better price. Not only is it necessary in many cases to get a fair price but it is also expected. At the same time it is considered poor etiquette to engage in a lengthy haggling process and then walk away without making the purchase.

Family holidays to Hammamet will be remembered for a lifetime when you make the sacrifice to include destinations such as Carthage Land (an amusement park) or Acqua Palace (a water park) on your list of things to do. Carthage Land is Tunisia's first amusement park and a great deal of fun for the entire family.

Not only does this amusement park offer the exciting rides, food, and shows you expect from a theme park but also offers a walk through the hallowed halls of history. Your kids may not know why things happened but they will leave associating names with the events that they study about in history lessons. Carthage Land is a must for those taking family holidays to Hammamet so be prepared to fit it into your budget. When you consider the money you save by booking cheap holiday deals to Hammamet you should have no trouble covering this small expense. Your children will love you for it.

Golf. Is it even possible to have a nice relaxing holiday without a round or two of golf on the itinerary? The good news is that its deserts desert locale, you will find plenty of opportunities to enjoy a nice round of golf when taking holidays to Hammamet. Other ways to enjoy the outdoors while visiting Hammamet include: quad riding, sailing, fishing, camel rides, and Sahara tours. Be careful that you remember, at all times, the importance of sun screen and that you avoid booking outdoor activities during the hottest times of the day. You should also bring water with you everywhere you go so that you can lessen the risk of dehydration.

Do not forget to enjoy your day at the beach. No exotic family holiday to Hammamet is complete without spending at least one day at the beach. There is much to see, do, and explore on these gorgeous beaches. In fact, some happy holiday goers are content to only leave the beach to eat and sleep. Spending time at the beach is a great way to save money and broaden the experience of cheap holiday deals to Hammamet. The more you can make your money stretch the better your overall cheap holiday deals to Hammamet will be.

How Business Cards Can Help In Advertising/Marketing

The modern business environment is increasingly challenging. Companies are now forced to become more innovative to stay afloat in a highly competitive landscape. With a globalized marketplace, competition is stiffer and this comes against a backdrop of increased cost of operations. As an entrepreneur, you have to think outside the box when building your advertising strategy.

Which techniques do you use to be more effective? While digital marketing tools are all the rage, recent studies have shown that business cards still remain a versatile advertising strategy even in the contemporary world of commerce. This is a tool that helps connect easily with new prospects. If you have been wondering whether this tool still retains any importance in your advertising strategy, keep reading.

Advantages of Using a Business Card

Some of the reasons to invest in this old school advertising technique include:

  1. It is a personal method of swapping contacts and hence it is more effective than digital techniques. Through eye contact and actual engagement, you have a better chance of creating a new relationship.
  2. This is an effective direct marketing tool: Compared to other methods such as email and paid ads, a well-designed business card is part of direct marketing strategy. An in-person meeting and exchange of information leads to success.
  3. Continued marketing: Even after parting with a prospective lead, your information will be easy to share and will continue promoting your brand. It can be exchanged or stored for future reference.
  4. First impressions: If you want to make a good impression with your leads, then talk to an established printing products company in your city.

Getting the Most Out of a Business Card

There is only so much you can achieve by sharing your company’s information on a printed format. Therefore, to get the most out of this promotional tool, consider the following:

  • Add a logo and tagline for more effectiveness and easier identification.
  • Name and job title for credibility.
  • Make sure there is direct contact information for easier communication.
  • Add your website and send them to a relevant page.
  • Add social media profiles for faster connection.
  • Avoid cluttering a lot of information and instead use white space so that important information is read easily.
  • Leverage creativity such that your presentation stands out and catches the eye instantly.

Of course you must have received many business cards, many of which ended up in the waste basket. To avoid the same fate for your printed promotional materials, make sure you give it a purpose. You can also use a QR code to track its effectiveness. By supporting a worthy cause in your community and showing it on a printed product, you will easily captivate the attention of prospective leads.

When handing it out, ensure that the occasion is memorable. The recipient will remember it later and pull it out to read further. Go on and contact a reputable printer in your city to start leveraging this important advertising technique.